Social Media Strategy & Growth

My Role

Skills / Scope

My social media work spans healthcare and education, with strategies tailored to each brand's audiences and goals. At PartnerMD, I expanded educational and patient-focused content while introducing new creative approaches to increase reach and engagement. At CodeWizardsHQ, social supported parent education, brand storytelling, instructor features, and student engagement.

I developed and managed social content from strategy through execution, including content planning, copywriting, creative development, publishing, and performance analysis. I adapted longer-form content, patient and instructor stories, research, and timely topics into platform-specific posts for Facebook, LinkedIn, and Instagram.

Social strategy · Content planning · Copywriting · Creative development · Content repurposing · Facebook · LinkedIn · Performance analysis