CONTENT & DIGITAL
Patient Storytelling & Reviews
A patient storytelling program that turned first-person experiences into compelling social proof across multiple practice markets.
The Project
I created a multi-market patient storytelling and reviews program designed to bring authentic patient experiences forward and help prospective members better understand the PartnerMD experience. The program brought patient stories together in a centralized reviews hub, with dedicated pages for individual practice locations.
My Role
I led the project from patient interviews through content development and digital execution. I conducted the interviews, ghostwrote each patient story, developed the content and page structure, and designed and built the reviews hub and individual practice pages in HubSpot CMS.
Skills / Scope
Patient interviews · Storytelling · Ghostwriting · Content strategy · Web content architecture · HubSpot CMS · Web design
