EMAIL MARKETING & CAMPAIGNS
Multi-Market Lead Nurture Campaign
Built and executed a three-market lead nurture campaign combining audience strategy, a new visual email approach, market-specific messaging, and A/B testing to engage warm prospects and support membership growth.
The Project
My Role
Skills / Scope
The campaign targeted warm leads who had expressed interest in PartnerMD but had not joined. Built around a limited-time $250 membership offer, the three-email "freedom" concept connected the promotion to three healthcare benefits: freedom to prioritize health, freedom from common frustrations, and freedom to focus on what matters most.
I owned the campaign from concept through execution, developing the creative direction, writing and designing the email sequence and SMS messages, adapting messaging and imagery for each market, and building the campaign in HubSpot. I also developed the audience segmentation and A/B subject line tests for each practice.
Email strategy · Campaign concepting · Copywriting · Email design · SMS · Audience segmentation · A/B testing · HubSpot automation · Multi-market execution
The Campaign
Multi-channel nurture campaign developed for three PartnerMD markets.
