CONTENT STRATEGY & WRITING
Healthcare Content & Thought Leadership
Healthcare content that translates complex topics into clear, engaging stories for patients, prospective members, business audiences, and healthcare professionals.
The Project
I develop healthcare content that turns complex information, subject matter expertise, and audience insights into clear, engaging stories. The work spans educational content, thought leadership, articles, membership content, and multi-channel campaigns designed for audiences ranging from patients and prospective members to business leaders and healthcare professionals.
My Role
Independent research and collaboration with physicians and subject matter experts build the subject knowledge behind each piece, allowing complex healthcare information to be translated into accurate, accessible, audience-focused content. My role spans expert interviews, ghostwriting thought leadership, educational content development, messaging and content structure, and adapting stories across web, email, social, and other channels.
Skills / Scope
Healthcare content · Independent research · Thought leadership · Ghostwriting · SME interviews · Content strategy · Editorial strategy · SEO/AEO · Multi-channel content · Member communications
Top-performing PartnerMD article
B2B Executive Health thought leadership
Research-driven content using proprietary patient data
Complex health information made clear and actionable
Member newsletter: health education, practice updates and ongoing member engagement