IB2B MARKETING
Executive Audiences
Developed B2B content and multi-channel marketing for PartnerMD's Executive Health program, engaging business leaders and HR audiences through thought leadership, educational content, email, social media, and digital resources.
The Project
PartnerMD's Executive Health program serves employers and business leaders seeking a more comprehensive approach to executive healthcare. I helped develop the program's marketing approach, creating content and campaigns designed to reach HR leaders, executives, and other business decision-makers.
My Role
I developed the program's content strategy and created B2B marketing across web, email, LinkedIn, and gated resources, including ghostwritten thought leadership for physicians and practice experts. I worked with physicians and internal stakeholders to translate clinical expertise and program value into content relevant to executive and HR audiences.
Skills / Scope
B2B marketing · Content strategy · Executive communications · Thought leadership · Email marketing · LinkedIn · Web content · Gated content · Newsletters · Stakeholder collaboration
