INTEGRATED MARKETING
Audience Strategy & Integrated Marketing
Developed new audience strategies and executed integrated marketing across web, content, social, email, paid media, direct mail, partnerships, video, and audio, including dedicated programs for homeschool and military families.
The Project
At CodeWizardsHQ, I helped expand marketing beyond the company's core audience by identifying and developing opportunities with military and homeschool families. At the same time, I managed integrated marketing initiatives and media buys across digital and traditional channels to reach parents, students, educators, and schools.
My Role
I developed audience strategies, messaging, and campaigns while managing execution across web, content, social, email, paid media, and traditional advertising. My work included media planning and buying, campaign creative, copywriting, partnerships, influencer and affiliate programs, and video and audio content.
Skills / Scope
Audience strategy · Integrated campaigns · Media planning & buying · Web strategy · Content marketing · Social media · Email marketing · Paid media · Direct mail · Influencer marketing · Partnerships · Video & audio
Selected Work
Military Family Audience
Identified military families as a new audience opportunity and proposed CodeWizardsHQ's first dedicated military family marketing program. Developed the audience strategy, messaging, 30% military discount, landing page, email marketing, paid placements, and partnerships to reach this new market.
Homeschool Audience
Recognized homeschool families as an untapped audience and developed a dedicated marketing approach to reach them. Created audience-specific messaging, web content, educational resources, and campaigns, supported by targeted advertising and partnerships within the homeschool community.
Media Strategy & Multi-Channel Campaigns
Managed media planning and buying across digital and traditional channels, developing campaigns to reach families at multiple points in the decision journey. Work spanned digital and social advertising, Google Ads, e-blasts, online directories, print publications, direct mail, and outdoor advertising, including billboards.
Content Strategy & Storytelling
Developed educational and promotional content across blogs, social media, email, podcasts, and video, translating complex topics into clear, engaging stories for parents, students, and educators. Managed editorial strategy and planning, identifying content opportunities and creating multi-channel content that supported audience growth, campaigns, and brand visibility.
